Why is All Marketing the Same?

I currently sell construction accounting software. Don’t get me wrong, I think our solutions help companies a lot. And our marketing message aligns with what we sell. Any company will have competitors. I run into them all the time. But are they really different from us? Or are they the same with a different logo?Continue reading “Why is All Marketing the Same?”

Is Sales more Important than Operations?

I took this picture in NH by the way. I’ve worked in both sales and non-sales roles, but have spent most of my career thus far in an B2B sales capacity. I have seen that for whatever reason, there is often a butting of heads between the sales arm of a company and the operationalContinue reading “Is Sales more Important than Operations?”